UX & BRAND DESIGN
Style X is a new name given to a prominent line of salon-professional hair products. The brand’s unique point-of-difference is their stylist community, so we reimagined their digital presence from this lens. We held a workshop to better understand stylist needs—how they interact with customers, recommend products, and find inspiration. We then prototyped a e-commerce IOS app that allows consumers to shop product and book appointments. For stylists, the app would become a hub for education, events and a place to promote their personal brand.