My Background

I am a data-driven UX and design leader that leverages research to create high-performing experiences across a variety of platforms. I started my career at the agency MSLK where I had the pleasure of doing meaningful work for a variety of startups and established brands including John Masters Organics, Ouidad, Uber and Chanel. As Lead UX/UI designer, I led web and app projects from strategy and research through to design, prototyping, and testing. I then went on to Saatva, a luxury e-commerce sleep brand, where I currently serve as Director of User Experience. Here, I manage a team of UX/UI designers focused on site optimization and new product launches.

My Design Approach

I believe that UX is a team sport. Especially at early stages of projects, I get everyone involved in defining the problem and brainstorming solutions: from designers, to product managers, engineers, and company owners. Designers aren't rockstars, but facilitators and dot-connectors. I often find myself bringing stakeholders with disparate points of view into alignment after going through these structured exercises.

I'm a proponent of the human-centered design process, which I often combine with lean methodologies in order to create user-centric design solutions efficiently. This process has worked well in both agency and agile product environments.